e-Commerce Platforms

Online merchants are getting a pretty good deal as the largest online retailer is teaming up with the top e-commerce platform. Shopify recently announced that it’s partnering with Amazon.com as the latter’s preferred migration partner as we approach Webstore’s 2016 closure. It’s a move that essentially has the online retail giant admitting defeat through its own…

Earlier this month, Tractor Supply Company announced that it had partnered with IBM to revamp and migrate its website to a new cloud-based platform. The rural lifestyle retailer wanted a website that offered visitors optimal viewing across all devices, better integration with the brand's social pages, and a simplified checkout process. In short, Tractor Supply…

Episode 5 of Total Retail Talks features a conversation with Rob Mills, senior vice president and chief information officer at Tractor Supply Co. In the interview, Mills discusses why Tractor Supply Co. needed a website redesign, why a cloud-based platform made sense, and how the redesigned site has been integrated with the company's brick-and-mortar stores. The…

Breaking through the noise to establish your online store as a gift destination isn't easy. The good news is that your customers love your products. However, data shows that many customers who purchase items for themselves online aren't necessarily shopping for gifts at the same stores. Much of this is due to the various obstacles…

As more and more consumers opt to go online to shop for products and services, several large companies are releasing new features to make the experience more convenient than ever. Amazon.com recently announced members of its Prime Program in select cities will receive access to free, same-day delivery on certain items. Meanwhile, Google introduced Android…

E-commerce has quickly become one of the most popular ways for consumers to shop, as it provides a level of convenience that brick-and-mortar stores simply can’t offer. Now with virtual fitting rooms and tools that can assemble new outfits online, among other refinements, it's easier than ever before to buy clothes online. Finding the right…