e-Commerce Platforms

Why Amazon Keeps Winning: A Third-Party Marketplace Analysis
October 10, 2016 at 10:43 am

For any business, the ultimate goal is to intertwine profit, growth and customer satisfaction. However, growth and customer satisfaction often come at the expense of profit. For many years, this tradeoff was the norm at Amazon.com — the company achieved amazing growth, but spent what would be profits on business experiments (e.g., fulfillment centers). Recently though, Amazon has strung…

Customer Experience Platform Drives BCBG's Online Business
September 26, 2016 at 12:09 pm

In episode 54 of Total Retail Talks, Nathan Dierks, director of web operations at BCBG Max Azria, discusses how the fashion retailer's use of a new customer experience platform from Qubit has helped it increase sales, average order values and customer loyalty.

PetSmart's New Omnichannel Strategy
September 22, 2016 at 11:03 am

PetSmart, the largest specialty pet retailer in North America, is taking steps to grow its long-term omnichannel capabilities. The retailer announced it will leverage Demandware's Commerce Cloud platform to allow its customers to shop and engage how, when and where they wish. Mike Goodwin, senior vice president and chief information officer for PetSmart, explains that…

Amazon Sellers Told to Migrate to New Platform
July 27, 2016 at 11:34 am

Amazon.com sellers (both Individual and Pro) listen up: You have until Aug. 28 to migrate over to the new SOA platform or Amazon will do it for you. In a letter sent to sellers on July 26, Amazon explains that sellers’ products will remain buyable and all ratings, reviews, feedback, listings, inventory, existing disbursement options,…

3 Questions Your E-Commerce Solution Provider Needs to Ask
July 15, 2016 at 10:08 am

Many e-commerce projects fail because of a lack of strong, open and honest communication, especially when it comes to understanding the client’s real business goals and objectives — and the issues that stand in the way of meeting them. For example, the feature set may have failed to anticipate the business objectives of the retailer…

Chain Reaction Cycles Rides Updated Commerce Platform to Higher Sales
May 16, 2016 at 9:59 am

Chain Reaction Cycles, the world's largest online bike retailer, recently launched an upgraded version of its commerce platform, with capabilities including adaptive targeting and real-time dynamic segmentation. In episode 36 of Total Retail Talks, Mark Lilley, head of e-commerce at Chain Reaction Cycles, talks about how the bike retailer is leveraging these new tools to…

Mapping Out Your Digital Commerce Strategy
April 28, 2016 at 10:17 am

In today’s rapidly evolving digital world, often referred to as the “Age of Amazon,” it's become increasingly important for companies to envision and implement comprehensive commerce strategies to better connect with consumers in a meaningful way. However, only a quarter of executives at major enterprises believe their organizations are on the right track in this…

Why Click-and-Collect Should Not Be the End of Collection and Delivery Innovation
April 25, 2016 at 10:05 am

There's no arguing that the convenience of click-and-collect has become one of the retail industry’s biggest trends of the last few years. In 2015, 32 percent of holiday shoppers used a click-and-collect service, according to the International Council of Shopping Centers. That percentage will almost certainly increase this year. Delivery and collection are core to…

Marketplace to Be Focal Point for Newegg
April 14, 2016 at 1:33 pm

In a strategy shift for Newegg, a B-to-C and B-to-B online retailer of computer hardware and software, the company will be making its Marketplace site its primary focus. Launched in 2011, Newegg Marketplace now is being counted to be the growth engine for Newegg. Why the shift for Newegg from being primarily a first-party seller…