e-Commerce Platforms

To Build or to Buy: Determining the Right E-Commerce Solution for You
April 26, 2018 at 3:36 pm

Last year, global e-commerce sales reached $2.3 trillion, a nearly 25 percent increase vs. 2016, comprising 10.2 percent of total retail sales worldwide. As more consumers are turning to online platforms instead of brick-and-mortar stores to make purchases, it's critical that retailers have the necessary omnichannel components and functionalities in place to increase traffic and conversion…

Amazon Launches App Feature Targeting International Shoppers
April 19, 2018 at 4:31 pm

Amazon.com has launched a new feature within its shopping app for iOS and Android users to cater to international customers shopping for U.S. goods, according to a report from Reuters. The feature, which was announced late on Tuesday, will enable users to shop in five languages, including English, Spanish, Simplified Chinese, German, and Brazilian Portuguese, and will be…

Google Launches Shopping Actions to Help Retailers Compete With Amazon
March 20, 2018 at 3:22 pm

Google announced yesterday a new service designed to help retailers take on Amazon — and give Google a cut of their sales in the process. The service, Shopping Actions (formerly known as Google Express), gives consumers an easy way to shop for retailers’ products on the Google Assistant app and search via Google Search with…

How Draper James is Working to Get Omnichannel Right
December 18, 2017 at 10:31 am

In episode 123 of Total Retail Talks, Melissa Baird, vice president, systems and procedures for Draper James, a lifestyle brand and retailer of women's apparel and accessories founded by actress Reese Witherspoon, discusses the company's decision to move to an omnichannel, cloud-based platform to help power its financials, inventory, customer and order management processes. Baird…

Jumpshot's Data Report: Jump the Garden Walls
November 15, 2017 at 5:17 pm

Jumpshot's data report reveals that the growth of e-commerce platforms has driven consumers away from brand sites to marketplaces where consumers make over 50 percent of their retail purchases. Depending on product category and brand, this rate can increase to 60 percent. Jumpshot studied 42,000 consumer purchases among four major retail brands in the third quarter of 2017. This report analyzes conversions on the brands’ websites as well as popular marketplaces. The brands analyzed include Calvin Klein, Clinique, Michael Kors and Nike, across marketplaces including Amazon.com, Macy’s and Nordstrom.

A Chat With Tom Ebling, Former Demandware CEO
November 8, 2017 at 6:27 pm

I was excited to interview Tom Ebling last week, a true retail technology leader whose stint as CEO of Demandware from 2010-2016 included growing the software company into a $300 million public company that was acquired by Salesforce for $2.8 billion in 2016. Prior to Demandware, Ebling was the CEO of Lattice Engines, ProfitLogic and…

From Amazon to Zulilly: Preparing for Cyber Monday
October 23, 2017 at 4:38 pm

As we approach Black Friday and Cyber Monday, how can retailers prepare for the biggest online shopping week of the year? First, it’s important to prepare early and learn from the mistakes of the past. This article will provide guidance on how to avoid pitfalls with proper monitoring and performance testing strategies. Cyber Monday by…

Saint Bernard Automates Online Merchandising for Big Results
June 29, 2017 at 9:48 am

Online merchandising (i.e., the art of displaying products or offers on a website with the goal of increasing sales) is an important part of any brand’s overall e-commerce strategy. Presenting products in an organized yet visually appealing way will entice site visitors to click on products, increasing the likelihood of a sale. However, merchandising teams…