e-Commerce Platforms
Jumpshot's data report reveals that the growth of e-commerce platforms has driven consumers away from brand sites to marketplaces where consumers make over 50 percent of their retail purchases. Depending on product category and brand, this rate can increase to 60 percent. Jumpshot studied 42,000 consumer purchases among four major retail brands in the third quarter of 2017. This report analyzes conversions on the brandsโ websites as well as popular marketplaces. The brands analyzed include Calvin Klein, Clinique, Michael Kors and Nike, across marketplaces including Amazon.com, Macyโs and Nordstrom.
I was excited to interview Tom Ebling last week, a true retail technology leader whose stint as CEO of Demandware from 2010-2016 included growing the software company into a $300 million public company that was acquired by Salesforce for $2.8 billion in 2016. Prior to Demandware, Ebling was the CEO of Lattice Engines, ProfitLogic andโฆ
As we approach Black Friday and Cyber Monday, how can retailers prepare for the biggest online shopping week of the year? First, itโs important to prepare early and learn from the mistakes of the past. This article will provide guidance on how to avoid pitfalls with proper monitoring and performance testing strategies. Cyber Monday byโฆ
Online merchandising (i.e., the art of displaying products or offers on a website with the goal of increasing sales) is an important part of any brandโs overall e-commerce strategy. Presenting products in an organized yet visually appealing way will entice site visitors to click on products, increasing the likelihood of a sale. However, merchandising teamsโฆ
Online merchandising (i.e., the art of displaying products or offers on a website with the goal of increasing sales) is an important part of any brandโs overall e-commerce strategy. Presenting products in an organized yet visually appealing way will entice site visitors to click on products, increasing the likelihood of a sale. However, merchandising teams [โฆ]
From Amazon.com to eBay, U.S. e-commerce platforms havenโt been shy about expanding internationally. As it turns out, however, theyโre not the only ones interested in conducting business abroad. E-commerce platforms from the Asia-Pacific (APAC) region are unveiling expansion plans of their own and donโt show any signs of slowing down. Shortly after Coupang, the largest e-commerceโฆ
Almost every week it seems as though another retailer announces brick-and-mortar store closures, or there are new bankruptcy filings making headlines. With more and more people turning to technology in their everyday lives โ often to the detriment of in-person shopping โ capturing sales via e-commerce has never been more important for retailers. E-commerce transactionsโฆ
Although it might not seem obvious at first, one of the most overlooked, yet essential, marketing tools in your arsenal is an effective e-commerce portal. Think about it: many other marketing and branding opportunities rely on your organizationโs representatives to put their best foot forward. An email can be fantastically written, an advertisement can (andโฆ
In episode 61 of Total Retail Talks, Bob Kupbens, vice president, B-to-C and seller experience, head of global trust, eBay, discusses how the online marketplace's partnership with Sellbrite will enable a better experience for merchants selling on the platform. In addition, Kupbens talks about the future of online marketplaces and how eBay is positioning itselfโฆ
For any business, the ultimate goal is to intertwine profit, growth and customer satisfaction. However, growth and customer satisfaction often come at the expense of profit. For many years, this tradeoff was the norm at Amazon.com โ the company achieved amazing growth, but spent what would be profits on business experiments (e.g., fulfillment centers). Recently though, Amazon has strungโฆ