Jumpshot's Data Report: Jump the Garden Walls
Jumpshot’s data report reveals that the growth of e-commerce platforms has driven consumers away from brand sites to marketplaces where consumers make over 50 percent of their retail purchases. Depending on product category and brand, this rate can increase to 60 percent. Jumpshot studied 42,000 consumer purchases among four major retail brands in the third quarter of 2017. This report analyzes conversions on the brands’ websites as well as popular marketplaces. The brands analyzed include Calvin Klein, Clinique, Michael Kors and Nike, across marketplaces including Amazon.com, Macy’s and Nordstrom.