Direct Mail
February 21, 2017 at 8:04 am
February 14, 2017 at 9:00 am
Beauty and saving money are not mutually exclusive, as this direct mail brochure shows.
February 13, 2017 at 10:41 pm
Beauty and saving money aren’t mutually exclusive, as this direct mail brochure from Raymour & Flanigan shows. Mailer Name: Raymour & Flanigan Date Mailed: July 2016 The furniture retail chain typically mails Furnishing Your Style to both customers and prospects. It’s a glossy magazine featuring content that inspires consumers to change their home décor. This […]
February 9, 2017 at 10:20 am
A brand known primarily for storage solutions sent out a direct mail brochure with a slightly different focus.
February 8, 2017 at 1:13 pm
A brand known primarily for storage solutions sent out a direct mail brochure with a slightly different focus. Mailer Name: The Container Store Date Mailed: May 2016 The Container Store sells items like boxes, shelves and racks to assist customers in organizing their lives. With this direct mail piece, that help centers on products “that […]
July 27, 2016 at 10:15 pm
As August approaches, the back-to-school (BTS) shopping season is on the minds of retailers everywhere. Recently, we covered Target’s college supply registry, which rolled out this year to capture some of the early BTS shopping dollars. However, according to our Shopper Insight Survey, 63 percent of BTS shoppers plan to do the majority of their…
April 21, 2016 at 10:08 am
Believe it or not, print as a medium is making a comeback, one that's becoming increasingly necessary for any digital marketing campaign. Don’t agree? Take a look at the recent news coming from Time Inc. and Nielsen Catalina Solutions (which connects TV and digital ad exposure to in-store CPG sales), showcasing how combining print, digital and…
February 10, 2016 at 10:19 am
I did something unique this year. I bought my mother a bouquet of roses for Valentine’s Day. What a good son, some would say. Why is that special, say others. OK, admittedly I always get my mom flowers for Valentine’s Day, usually making the purchase on Feb. 12 because I forgot. This year, as I…
November 5, 2015 at 11:47 am
Maybe you’ve heard Megan Brennan, the 74th Postmaster General of the U.S. Postal Service, discuss the agency’s efforts to modernize and meet the challenges of the 21st century. If you haven’t — and let’s face it, postal mail flies well below today’s tech-targeted radar — you might be surprised to learn that the Postal Service…
May 5, 2015
Speakers discuss why print still works, how it can be integrated into a multichannel marketing mix, and the future of catalogs.
