Direct Mail

4 Tips to Make Senior Direct Mail Engaging
August 23, 2016 at 11:03 am

Direct mail targeting seniors with home offers is a growing part of the market. Join Who’s Mailing What’s Paul Bobnak for four tips on how to respectfully and smartly reach this growing senior living audience.

Direct Mail Scam Rakes in Serious Cash
August 15, 2016 at 4:53 am

Did you know that Paul Bobnak is our resident mail wizard? Now you do! Check out this episode of "Who's Mailing What! Confidential" as he explains a direct mail campaign that preyed on unsuspecting victims by sending out a variety of personalized letters, specifically addressed to society’s most vulnerable, the elderly and ill. The Printing Industries of America provided additional insight for this episode. If you are interested in doing further research into fraudulent scams of all kinds, visit NASCO's site. As always, if you have created or received any direct mailers that you want to share, email Paul Bobnak or Ashley Roberts and let them know! And make sure to visit piworld.com and whosmailingwhat.com for more insight into direct mail pieces that work.

An Analysis of Retail Print Circulars for Back to School
July 27, 2016 at 10:15 pm

As August approaches, the back-to-school (BTS) shopping season is on the minds of retailers everywhere. Recently, we covered Target’s college supply registry, which rolled out this year to capture some of the early BTS shopping dollars. However, according to our Shopper Insight Survey, 63 percent of BTS shoppers plan to do the majority of their…

P+PB Uses Interactive Mailer to Unfold Success
July 15, 2016 at 3:06 am

With the goal of highlighting the success of the campaign in its 2015 annual report, The Paper and Packaging Board sent out the unique, interactive mailer featured in the latest episode of Who's Mailing What! Confidential. If the The Paper and Packaging Board sounds familiar to you, it's because you may be recalling the moving commercial it released last year as part of its "Paper & Packaging — How Life Unfolds" integrated marketing campaign. If not, you can watch it here. As always, if you have created or received any direct mailers that you want to share, email Paul Bobnak or Ashley Roberts and let them know! And make sure to visit piworld.com and whosmailingwhat.com for more insight into direct mail pieces that work.

Tactile Mail Provides Physical Attraction in the Mailbox
July 6, 2016 at 1:44 am

There are lots of ways to get attention in the mailbox, but one of the most underrated is touch. Join Who’s Mailing What!’s Paul Bobnak as he looks at how some marketers rely on how direct mail feels in the hands of their prospects. For a more in-depth discussion of tactility in direct mail, please check out Pat Friesen’s article in the July/August 2016 issue of Target Marketing here.

Strange Things In The Mail
June 20, 2016 at 12:07 pm

There are all kinds of ways to get attention in direct mail, but why not try something really off-the-wall? Join Who's Mailing What!'s Paul Bobnak as he looks at a few unusual items mailed by marketers that immediately got noticed.

Folded Self-Mailer Advantages
June 20, 2016 at 11:41 am

A folded self-mailer is an interesting alternative to the traditional envelope. It offers several advantages as well as stands out in the mailbox. Join Who’s Mailing What’s Paul Bobnak for a look at this exciting format.

2016 Gold Ink Awards Entry From EarthColor
June 20, 2016 at 1:23 am

In the latest episode of Who's Mailing What! Confidential, Ashley looks at a 2016 Gold Ink Awards entry submitted by EarthColor! The mailer was created for the Sony Rewards Card program as part of their Holiday 2015 campaign, and was printed by EarthColor on 100-lb. Endurance Gloss Cover paper using an eight-color Heidelberg Speedmaster XL UV press. The piece utilizes spot dull UV varnish and spot gloss UV coatings throughout and was diecut using a Bobst SP 102-E. Also, if you have created or received any direct mailers that you want to share, email Paul Bobnak or Ashley Roberts and let them know! And make sure to visit piworld.com and whosmailingwhat.com for more insight into direct mail pieces that work.

Phillies Knock This Postcard Out of the Park
June 20, 2016 at 1:18 am

In this very special edition of Who’s Mailing What! Confidential, we take a trip down Broad Street to talk about a direct mail piece produced by our hometown Philadelphia Phillies! The highlighted postcard was printed by Brilliant Graphics on a Heidelberg XL 106 offset press. The gloss portion of the card was printed on a Scodix Ultra Series press. The piece was created using an 80 pound Euro art dull cover along with Toyo CMYK inks and a flood dull aqueous coating. Insight into this piece was provided by Who’s Mailing What, a sister brand of Target Marketing. If you’ve created an interesting direct mail piece, email Paul Bobnak or Ashley Roberts and let them know!

WWTT? Michael J. Fox Foundation Forgets a Name
June 6, 2016 at 11:49 am

We're opening the vaults and sharing a video from the early days of "What Were They Thinking?" that has yet to air! In this episode, Melissa receives a piece of mail from the Michael J. Fox Foundation for Parkinson's Research — which she donates to annually — but is confused by what's missing from the envelope. To help her figure it out, Paul Bobnak of Who's Mailing What! stops by to look at the mail piece.