Direct Mail

The Container Store’s Direct Mail Solution
February 8, 2017 at 1:13 pm

A brand known primarily for storage solutions sent out a direct mail brochure with a slightly different focus. Mailer Name: The Container Store Date Mailed: May 2016 The Container Store sells items like boxes, shelves and racks to assist customers in organizing their lives. With this direct mail piece, that help centers on products “that […]

Tips for Direct Mail Pop-Ups
February 3, 2017 at 4:05 am

A direct mail piece with a pop-up element usually grabs a prospect’s attention when they open it. Join Who’s Mailing What!’s Paul Bobnak as he looks at how this technique can be used to make the mail piece even more relevant to the customer.

Going Big With a 'Save the Date' Makes a Statement
January 31, 2017 at 4:33 am

In this episode of "Who’s Mailing What! Confidential," Ashley and Paul showcase an extra large "Save the Date" from Linemark Inc. The piece was printed in-house at Linemark and was designed by creative agency Don Shaaf & Friends. If you’ve created an interesting direct mail piece, email Paul Bobnak or Ashley Roberts and let them know!

Interactive Direct Mail Raises Money for a Nonprofit
January 31, 2017 at 4:31 am

In this episode of "Who's Mailing What! Confidential," a direct mail campaign from Shawmut Communications Group is featured. Shawmut partnered with RAW Art Works, a nonprofit providing services to underserved youth through art therapy. Insight into this piece was provided by Who’s Mailing What!, a sister brand of Target Marketing. If you’ve created an interesting direct mail piece, email Paul Bobnak or Ashley Roberts.

Creative Direct Mail Piece Showcases 'Mercy Street' Characters
January 31, 2017 at 4:25 am

In this episode of "Who's Mailing What! Confidential," Paul and Ashley review a unique direct mail piece including photographs shot by Cade Martin Photography. The studio was hired by PBS to photograph the actors from Ridley Scott's period production, "Mercy Street." The end result was a 10-page, newspaper-style piece, designed by Matt Parris and by Chicago-based Classic Color. Insight into this piece was provided by Who’s Mailing What, a sister brand of Target Marketing. If you’ve created an interesting direct mail piece, email Paul Bobnak or Ashley Roberts and let them know!

Tips for Great Local Direct Mail
January 6, 2017 at 4:24 am

Big national brands aren’t the only companies capable of producing great copy and design that result in satisfied customers. Join Who’s Mailing What!’s Paul Bobnak as he looks at how some smaller local businesses use direct mail to drive traffic to their doors, phones and more.

8 Catalogs That Pop in the Christmas Inbox
December 20, 2016 at 2:35 am

With holiday shopping being at the forefront of consumers' minds, catalogs can really stuff the inbox. But don't worry, there are ways to make your catalog stand out, especially if you "steal smart" from any of the eight catalogs featured in this episode of Who's Mailing What! Confidential. As always, if you have created or received any direct mailers that you want to share, email Paul Bobnak or Ashley Roberts and let them know! And make sure to visit piworld.com and whosmailingwhat.com for more insight.

Getting Creative, Comic Book-Style
October 5, 2016 at 4:29 am

In this episode of "Who's Mailing What! Confidential," Ashley has some fun with a direct mail piece from Calgary, Canada-based stock photo and video company Dissolve. This is no ordinary bit of direct mail — it was creatively designed to look like a traditional comic book. If you're interested in seeing this piece for yourself, here is a link to order a copy. Insight into this piece was provided by Who’s Mailing What, a sister brand of Target Marketing. If you’ve created an interesting direct mail piece, email Paul Bobnak or Ashley Roberts and let them know!

Best Practices for Food Delivery Direct Mail
October 4, 2016 at 12:32 pm

What do food and meal delivery Internet startups do right in direct mail? Join Who’s Mailing What’s Paul Bobnak as he looks at how these companies effectively use direct mail to keep their hungry customers satisfied.