Direct Mail

Jambu’s Look Book Sells Comfortable Shoes With Style
March 7, 2017 at 12:44 am

Adventure may be the last thing you’d expect to find in the suburbs, but this direct mail catalog from footwear retailer Jambu tries to prove otherwise. Mailer Name: Jambu Date Mailed: January 2016 The theme of Jambu’s Spring/Summer lookbook is “The (Sub)Urban Adventures.” Jambu’s shoes are designed to be comfortable, but the focus of this catalog […]

Trunk Club Makes A Simple Case
March 1, 2017 at 9:56 pm

As this direct mail effort from men’s and women’s apparel retailer Trunk Club shows, a subscription box shopping service doesn’t have to be intimidating. Mailer Name: Trunk Club Date Mailed: May 2016 Trunk Club offers a service for men and women who don’t have the time or desire to go clothes shopping themselves. First, members […]

Roosevelt Field Promotes New Luxury Options
February 28, 2017 at 12:18 am

Supposedly, the great American shopping mall is dead, but as this direct mail brochure from Roosevelt Field proves, there are exceptions. Mailer Name: Roosevelt Field Date Mailed: March 2016 Roosevelt Field, located in East Garden City, New York, opened in 1956. It’s seen its share of store openings and closings over the years as the […]

Bonobos Mails A Catalog Solely To Drive Traffic
February 22, 2017 at 11:33 pm

Bonobos, a company that began as an online-only men’s apparel retailer, now has an impressive direct mail presence as well as network of brick-and-mortar stores. Mailer Name: Bonobos Date Mailed: June 2016 Bonobos, founded in 2007 by Andy Dunn and Brian Spaly, designs and sells menswear for casual, business and formalwear occasions. Originally an online-only […]

The Economics of Mailing a Catalog vs. Postcard
February 22, 2017 at 11:14 am

To compare the economics of mailing a catalog vs. mailing a postcard or direct mail piece, you need to compare the cost of mailing, the different response rates, the breakeven and the profitability of the different formats. Catalogs would cost between 50 cents and 80 cents in the mail with the cost of printing, paper,…