Direct Mail

Framebridge's Direct Mail Simplifies Customer Experience
July 19, 2017 at 8:14 am

Framebridge, a national custom picture framing service, puts the customer at the center of this direct mail campaign. Mailer Name: Framebridge Date Mailed: April 2017 Based in Washington, D.C., Framebridge was founded in 2014 by Susan Tynan. It’s an e-commerce alternative to the traditional brick-and-mortar framing stores that dominate the market. The front cover of […]

La-Z-Boy Challenges Customers With Direct Mail Fabric Sample
July 12, 2017 at 8:08 am

La-Z-Boy, the national furniture retailer, introduces a new fabric by issuing a challenge to customers in this direct mail package. Mailer Name: La-Z-Boy Date Mailed: April 2017 La-Z-Boy manufactures stationary chairs, sofas, sectionals, tables, loveseats and, of course, its legendary recliners. The front of this self-mailer shows a white room with a white sectional. “Spills […]

HON's B2B Catalog Supports the New Workplace
July 5, 2017 at 8:17 am

Office workspace company HON used a direct mail brochure to provide some thought leadership to its dealers. Mailer Name: The HON Company Date Mailed: February 2017 The HON Company is a designer and manufacturer of workstations, tables, desks, chairs and storage solutions. It sells them through dealers as well as online retailers. This B-to-B direct […]

Uniqlo’s Direct Mail Highlights its Seasonal Solutions
May 30, 2017 at 8:00 am

Uniqlo, a leading apparel retailer, uses a direct mail catalog as part of its strategy to differentiate itself in a crowded marketplace. In the catalog, Uniqlo emphasizes that comfort — i.e., how to make a customer physically feel better — can be as important a benefit as style, value or quality in brand positioning.

How to Create Coupons People Actually Use
May 26, 2017 at 9:41 am

Everyone is looking for a deal, both online and offline. In fact, 73 percent of consumers rely on coupons more than they did three years ago. We know people want to save money; the trouble is getting them to use your money-saving coupons. If you’re struggling in this area, there could be a number of…

How Consumers Really Feel About Ads … and What to Do About It
May 15, 2017 at 9:47 am

Your customers are feeling harassed. After browsing your online store, you chase them down with retargeted ads for weeks. If they’ve abandoned a shopping cart, you hammer them with win-back emails. You may even text or call them. Smart cross-channel marketing, right? Stop accosting your customers! All the "targeted marketing" you’re delivering to them may…