Direct Mail

USPS Uses Creative Mail to Make a Point
March 24, 2017 at 11:46 am

In this episode of "Who's Mailing What! Confidential," a recent campaign from the U.S. Postal Service (USPS) is highlighted. Using a simple sliding pull, the USPS is able to engage mail recipients and educate them about its international shipping program. Insight into this piece was provided by Who’s Mailing What, a sister brand of Target Marketing. If you’ve created an interesting direct mail piece, email Paul Bobnak or Ashley Roberts to share!

Le Tote Uses Mail To Reach A New Audience
March 22, 2017 at 2:46 pm

In this episode of “Who’s Mailing What! Confidential,” a recent campaign from the U.S. Postal Service (USPS) is highlighted. Using a simple sliding pull, the USPS is able to engage mail recipients and educate them about its international shipping program. Insight into this piece was provided by Who’s Mailing What, a sister brand of Target Marketing. If you’ve […]

Floor & Décor Promotes a Grand Opening
March 16, 2017 at 8:13 am

In this episode of “Who’s Mailing What! Confidential,” a recent campaign from the U.S. Postal Service (USPS) is highlighted. Using a simple sliding pull, the USPS is able to engage mail recipients and educate them about its international shipping program. Insight into this piece was provided by Who’s Mailing What, a sister brand of Target Marketing. If you’ve […]

James Avery’s Spring Catalog Connections
March 8, 2017 at 10:11 pm

In this episode of “Who’s Mailing What! Confidential,” a recent campaign from the U.S. Postal Service (USPS) is highlighted. Using a simple sliding pull, the USPS is able to engage mail recipients and educate them about its international shipping program. Insight into this piece was provided by Who’s Mailing What, a sister brand of Target Marketing. If you’ve […]

Jambu’s Look Book Sells Comfortable Shoes With Style
March 7, 2017 at 12:44 am

In this episode of “Who’s Mailing What! Confidential,” a recent campaign from the U.S. Postal Service (USPS) is highlighted. Using a simple sliding pull, the USPS is able to engage mail recipients and educate them about its international shipping program. Insight into this piece was provided by Who’s Mailing What, a sister brand of Target Marketing. If you’ve […]

TM Top 3: March 3
March 2, 2017 at 5:05 am

It's Friday and that means it's time for another episode of "TM Top 3" (TM Top 3 on 3/3 — so many 3s!) where Associate Content Editor Taylor Knight reviews the top marketing tips, tools and news items from the past week. This episode features copywriting tips to reduce email unsubscribes; a new service from Stirista that links marketers' business contacts with their personal information; and PebblePost's funding for its programmatic direct mail project. Let us know what you think about "TM Top 3" in the comments below!