Direct Mail

Ethan Allen Mails To Buyers Seeking Inspiration
April 3, 2017 at 11:52 pm

Ethan Allen, the furniture retailer, used a direct mail brochure to tease an inspiring book. Mailer Name: Ethan Allen Date Mailed: September 2016 Ethan Allen used mail in 2015 to promote Muses, a 328-page book that marked an image makeover for the brand. That effort was a modest 6”x8” folded self-mailer. This brochure supports The […]

Indigo Wild’s Branding Is More Than Skin Deep
March 27, 2017 at 10:09 pm

Indigo Wild, a body care retailer, sends out a direct mail catalog that reflects the brand’s quirky and unique personality. Mailer Name: Indigo Wild Date Mailed: June 2016 Indigo Wild was founded by entrepreneur Emily Voth after she became dissatisfied with her previous job. Voth’s hobby of producing organic soaps led her to start Indigo Wild, a […]

Le Tote Uses Mail To Reach A New Audience
March 22, 2017 at 2:46 pm

Le Tote, an internet fashion rental service, covers all of its bases with a simple, textbook direct mail piece. Mailer Name: Le Tote Date Mailed: February 2016 The five-year-old startup was founded by Rakesh Tondon (now CEO) and Brett Northart (now president). From the beginning, Le Tote has employed an interesting business model: rent before […]

Floor & Décor Promotes a Grand Opening
March 16, 2017 at 8:13 am

A direct mail piece from flooring retailer Floor & Décor uses a variety of tactics for its grand opening promotion. Mailer Name: Floor & Décor Date Mailed: September 2016 Floor & Décor, founded in 2000, operates 71 brick-and-mortar stores across the country, and is expanding into new markets. The retailer sells hard-surface flooring using a […]