To compare the economics of mailing a catalog vs. mailing a postcard or direct mail piece, you need to compare the cost of mailing, the different response rates, the breakeven and the profitability of the different formats. Catalogs would cost between 50 cents and 80 cents in the mail with the cost of printing, paper,…
Getting a prospect to feel comfortable with their purchase is the key to the success of this direct mail brochure.
Beauty and saving money are not mutually exclusive, as this direct mail brochure shows.
A brand known primarily for storage solutions sent out a direct mail brochure with a slightly different focus.