Direct Mail

TM Top 3: March 3
March 2, 2017 at 5:05 am

It's Friday and that means it's time for another episode of "TM Top 3" (TM Top 3 on 3/3 — so many 3s!) where Associate Content Editor Taylor Knight reviews the top marketing tips, tools and news items from the past week. This episode features copywriting tips to reduce email unsubscribes; a new service from Stirista that links marketers' business contacts with their personal information; and PebblePost's funding for its programmatic direct mail project. Let us know what you think about "TM Top 3" in the comments below!

The Economics of Mailing a Catalog vs. Postcard
February 22, 2017 at 11:14 am

To compare the economics of mailing a catalog vs. mailing a postcard or direct mail piece, you need to compare the cost of mailing, the different response rates, the breakeven and the profitability of the different formats. Catalogs would cost between 50 cents and 80 cents in the mail with the cost of printing, paper,…