Direct Mail
March 7, 2017 at 12:44 am
March 2, 2017 at 9:00 am
As this direct mail effort shows, a subscription box shopping service doesn’t have to be intimidating.
March 2, 2017 at 5:05 am
It's Friday and that means it's time for another episode of "TM Top 3" (TM Top 3 on 3/3 — so many 3s!) where Associate Content Editor Taylor Knight reviews the top marketing tips, tools and news items from the past week. This episode features copywriting tips to reduce email unsubscribes; a new service from Stirista that links marketers' business contacts with their personal information; and PebblePost's funding for its programmatic direct mail project. Let us know what you think about "TM Top 3" in the comments below!
March 1, 2017 at 9:56 pm
February 28, 2017 at 9:00 am
Supposedly, the great American shopping mall is dead, but as this direct mail brochure proves, there are exceptions.
February 28, 2017 at 12:18 am
February 23, 2017 at 9:00 am
A company that began as an online-only retailer now has an impressive direct mail presence.
February 22, 2017 at 11:33 pm
February 22, 2017 at 11:14 am
To compare the economics of mailing a catalog vs. mailing a postcard or direct mail piece, you need to compare the cost of mailing, the different response rates, the breakeven and the profitability of the different formats. Catalogs would cost between 50 cents and 80 cents in the mail with the cost of printing, paper,…
February 21, 2017 at 9:00 am
Getting a prospect to feel comfortable with their purchase is the key to the success of this direct mail brochure.
