Customer Data

Summer is winding down, which means online retailers are once again taking steps to ensure their website operations are sufficiently bulked up to handle the approaching traffic onslaught. They're focusing on scalability, elasticity, and increasingly observability — which is emerging as a hot buzzword lately. Observability is growing in importance given today’s sprawling application and…

As back-to-school season kicks into high gear and holiday-driven spending looms in the distance, retailers across the country are using loyalty point programs to build relationships with customers and incentivize them to return for future purchases, driven by the promise of discounts, perks, exclusive benefits and more. However, over the last year, and especially during…

Leatherman, a multitool manufacturer based in Portland, Ore., started its business with a prototype and a Cabela’s order for 500 of its multipurpose tool products. Since that original sale in 1983, Leatherman has expanded its reputation and brand among tinkerers and problem-solvers globally, developing recognition for quality products among a very loyal customer following. While…

Retailers that refuse to embrace and perfect an omnichannel experience will lose customers and revenue. Whether they’re shopping via mobile app, website, social media or in-person, consumers expect a seamless and consistent experience when interacting with a brand. Optimizing the omnichannel customer journey has become a competitive differentiator and a necessity in the retail world…

A key factor in running a successful online business is an optimized data feed. However, with so many options on the market, it can be difficult to choose the right one that will help your business succeed. The two key players in the industry, Amazon.com and Google, are competing for the top spot in the…

Retailers are on a quest to improve margins. Given an environment of unprecedented competition, inflation, economic uncertainty, excess inventory and constant supply chain disruptions, that quest is now a business imperative for all — and for many, an existential battle. As a result, we’re seeing a lot of headlines about the industry doubling down on retail…

California Attorney General Rob Bonta announced on Wednesday that the state reached a settlement of $1.2 million with Sephora for breaching the California Consumer Privacy Act (CCPA) after it was determined the beauty retailer sold people’s data without telling them. After conducting an enforcement sweep of online retailers, Bonta found Sephora failed to process people’s requests to opt out…

As consumers flocked to the internet during COVID, many businesses were totally unprepared, and retail marketers often took the hit. Their work quickly expanded to include customer experience, brand, digital marketing, CRM, customer retention, and more. These extended responsibilities paired with the fact marketing is now being looked at as a revenue-driving department means marketers…

Inflation is hitting record highs, with prices rising by over 8.5 percent compared to last year. Key sectors such as food and gas are leading the trend with double-digit price increases, but all retail categories have been impacted. In this environment, customers are often unpredictable, more sensitive and more demanding. Pleasing the customer is essential…

Selecting the right customer service outsourcing partner is key to success. Cost and customer experience are likely at the forefront of your mind as you solicit support, but security should be as high of a priority to consider in the decision-making process. Cyber attackers are getting smarter, which means retailers also have to weigh risks…