Total Retail Tech Insights
Total Retail Tech Insights was created as a resource for executives in the retail industry who seek information and solutions for their technology wants and needs. Through brief but in-depth interviews with subject matter experts and industry thought leaders, listeners take away actionable information and practical advice to help drive their technology road maps. From idea to implementation, Total Retail Tech Insights is the content retail executives need to optimize their use of technology throughout their organizations.

In this episode of Total Retail Tech Insights, Editor-in-Chief Joe Keenan interviews Eric Best, co-founder and CEO of SoundCommerce, the end-to-end data platform for retail brands. Best discusses his career background in e-commerce that led him to start SoundCommerce, how the technology platform can help retailers, and why the decrease in brand loyalty and increase in customer acquisition cost make the organization's offerings critical in today's retail environment. He shares the operational challenges created by the shifts in the market during the COVID-19 pandemic, the innovation he's seen driven by consumer behavior changes in the last two years, and how the SoundCommerce platform can help retailers capitalize on new growth opportunities.

Furthermore, Best discusses the growth in retailers' focus on identifying high lifetime value customers, and why it's so critical that retailers are able to leverage real-time data that's integrated across systems. Lastly, he shares the trends he's forecasting to have a big impact on retailers' businesses in 2022, and how interested listeners can learn more about SoundCommerce at or

Eric Best is a serial entrepreneur, CEO, executive leader and 20-year commerce visionary with strategic exits to, Liberty Interactive, and the public markets (NASDAQ). He was previously CSO at CommerceHub through its IPO, CEO and founder at Mercent and Morse Best Innovation, and co-founder at Impresys, Emercis, and MindCorps. Eric is a husband, dad, swimmer, urban gardener and aspiring DJ.

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