Content Marketing
February 3, 2016 at 3:50 pm
The right approach is to think of content from the outside-in perspective. This means you take your online prospects exactly where they are right now, and guide them towards the solution of their own problems (some of which will ultimately result in financial benefit to your company).
February 2, 2016 at 12:00 pm
If your little one is a fan of Mattel's American Girl dolls, you may want to consider a Prime membership. Or at least make sure yours doesn't expire anytime soon. Amazon.com announced a deal with the toy maker for production of four live-action specials based on the brand's characters. What's more, the online retailer has the…
December 28, 2015 at 4:32 pm
In this fast-paced, interactive webinar, our expert panel will discuss 2015 successes and look forward at retail email trends for 2016.
November 30, 2015 at 10:24 am
It’s an interesting time of year to look at retailers’ digital strategies. Given the over-the-top hype over Black Friday and Cyber Monday, one would perhaps expect that any digital strategy would be pounded flat under the weight of promotional offers — if consumers want deals, and they have holiday budget to spend, it’s basically now…
November 11, 2015 at 11:33 am
In today’s changing retail landscape, brands must continually evolve to consistently reach and stay relevant for their target audience. With the growth of e-commerce and omnichannel retail, larger brands are finding it increasingly challenging to reach consumers. Additionally, with the millennial generation becoming an increasingly important demographic, the way brands used to engage shoppers is…
October 30, 2015 at 12:30 pm
With all the new technologies today, it’s hard to tell if it's making consumers lives easier in-store or if it’s now just for show. Furthermore, should retailers really be focused on new technologies, or rather be spending their time and money on content creation? During the opening keynote at the Decoded Fashion Summit in New…
October 23, 2015 at 4:35 pm
This webinar offers insights and tips on how retailers can leverage digital technologies to better engage and sell to consumers.
October 23, 2015 at 4:05 pm
This webinar is a how-to on creating native brand experiences for consumers at scale, in any language, all cultures, and every market.
October 21, 2015 at 11:01 am
Both content marketing and search engine optimization have evolved dramatically in recent years. A few years ago, the dominance of search as an acquisition channel and the relatively low cost of developing content made content farming a primary strategy. Virtually every business was busy producing mediocre content to cover a span of keywords and attain…
October 12, 2015 at 9:57 am
The Shop.org Digital Summit in Philadelphia just wrapped up, and it’s becoming one of my favorite events to attend. Why? First, it's short and sweet. I love the two-day format! It brings everyone together in a condensed program and then lets the people carry the momentum, learning and energy from the conference back to their companies…
