On Cyber Monday Eve, Home Depot Drops the Digital Ball
It’s an interesting time of year to look at retailers’ digital strategies. Given the over-the-top hype over Black Friday and Cyber Monday, one would perhaps expect that any digital strategy would be pounded flat under the weight of promotional offers — if consumers want deals, and they have holiday budget to spend, it’s basically now or never. As I took a look at The Home Depot, I expected to see a company whose digital strategy was indeed pummeled by the need to promote the biggest shopping weekend of all time. And I wondered whether, amongst all that noise, there would be a story to tell about the company and how it has approached digital.