Content Marketing

The world of retail has changed significantly since the dawn of e-commerce. Digital content has experienced a revolution that's gone largely unnoticed but has far-reaching implications. By and large, this change has been welcomed with open arms. We’ve embraced a succession of new channels, applied progressively more sophisticated merchandising and marketing techniques, and adopted ever-more…

Listen in to learn what visual commerce is, the importance of it, how to prove it’s worth, and best practices around it.

Hear from two expert speakers on best practices for implementing site search into the online shopping experience.

CARiD, an online retailer of aftermarket auto parts, is using social media to establish its brand as a community for its niche target consumers. The retailer's strategic use of social media has earned it close to 2 million Facebook likes, more than 70,000 followers on Google+, 9,000 subscribers to its YouTube channel, and more than…

Online retailer Asos is confident in its ability to create valuable content. Native articles, like fashion-focused posts “Tombabe Style” and “Rule the Pool,” as well as interviews with celebrities like Azealia Banks, appear on the company’s homepage alongside new product arrivals, whereas other retailers tend to keep their content — e.g., blog posts, photo essays,…

Retailers are always on the hunt for better ways to grab the attention of their customers. Blanketing an email subscriber list with a one-size-fits-all coupon isn’t really enough anymore. Dynamic content — content that changes based on the demographics or preferences of your subscribers — is helping retailers get customers in the door (or items…

Wayfair, an online retailer of home furnishings and décor, announced a partnership with Sherwin-Williams, the nation's largest specialty retailer of paint and painting supplies, to launch the Restore & Renew DIY Hub. The custom-designed online resource features four Sherwin-Williams diversified brands, including Purdy, Krylon, Thompson’s WaterSeal and Minwax, with exclusive content that will help consumers…

Making the leap from being an English language-only online business to selling in multiple languages can be daunting, but it’s by far the fastest and most cost-effective way to massively expand your customer base. If you have the infrastructure to sell directly to consumers in China or Spanish-speaking countries, why not do it? All you…

Explore why product content is key to your e-commerce strategy; how it leads to better supplier-retailer relationships; and more!

There’s a new trend in retail marketing: fashion films. Instead of just producing a print ad or television commercial, brands are going to great lengths to create mini, shoppable movies to outshine the competition.