Making Digital the Key to Your Future Retail Success
Sponsored by: BlueToad
Speakers: Lauren Freedman, President & Founder, the e-tailing group, inc.; Paul DeHart, CEO, BlueToad
As consumers’ shopping behaviors continue to evolve — largely driven by their increased trust in e-commerce and usage of mobile devices — traditional retailers have been forced to re-evaluate their business models. Gone are the days when having an extensive brick-and-mortar presence and nothing more is good enough. Consumers are engaging and interacting with brands across all channels. They expect you to have an omnichannel presence (stores, websites, mobile apps, catalogs, etc.), and if not, they simply move on to one of your competitors.
This webinar offers insights and tips on how retailers can leverage digital technologies to better engage and sell to consumers. The following topics will be addressed:
• using digital to drive in-store purchases;
• how to increase engagement and loyalty with today's tech-savvy consumers;
• why analytics is your ultimate problem solver;
• how mobile is changing marketing strategy; and
• much more!
Sponsored by BlueToad