Content Marketing
May 2, 2016 at 11:49 am
Walgreens wants you to know the difference between a vaporizer and an edible — the marijuana kind. In a post on the company’s “Stay Well” Tumblr blog, Dahlia Sultan, a pharmacy resident at the University of Illinois and Walgreens, wrote about the benefits of medical marijuana. (The post notes that Walgreens isn't a licensed provider of…
April 18, 2016 at 10:10 am
Content marketing has become a favored way for retailers and brands to engage their customers, establish brand awareness and thought leadership, and, ultimately, help them sell more products. In episode 32 of Total Retail Talks, Lisa Dominish, director of e-commerce at Rachel Roy, discusses how the women's fashion retailer is using content as part of…
April 1, 2016 at 9:50 am
Call it a sponsored content bonanza. Glamour announced on Wednesday that it's entered into a multipronged partnership with Lane Bryant which will be laser-focused on courting the plus-size market and promoting a message of body positivity. The project includes two special editions of Glamour, one on newsstands now and the second to come in the…
March 22, 2016 at 10:22 am
Join ChannelAdvisor for this webinar and learn how to make the most of the many retail opportunities Google has to offer.
March 3, 2016 at 9:52 am
Rue Now is a 24/7 fashion feed that compliments Rue La La’s daily shopping boutiques. The platform gives members access to the most inspirational fashion and lifestyle news. Rue La La intends to further engage its current users that, on average, visit the website over two times a week.
February 29, 2016 at 1:24 pm
Join us to learn how your brand can position itself to thrive in a rapidly changing and increasingly digital retail environment.
February 29, 2016 at 9:50 am
In episode 26 of Total Retail Talks, Patrick Cassidy, who leads global digital brand marketing and social media content strategy for New Balance, the athletic footwear, apparel and accessories brand, discusses the company's shift from a point-in-time marketing approach to a consistent, year-round conversation with consumers, and the role content plays in this new strategy.
February 25, 2016 at 10:51 am
Lands' End quickly backpedaled this week from an association with feminist Gloria Steinem after hearing complaints from customers and the publication of an article by a pro-life news agency. With customers taking to the company's Facebook page to voice objections centered on Steinem's support for abortion rights, Lands' End on Tuesday removed a feature on Steinem…
February 25, 2016 at 8:41 am
Today’s consumers are always connected — consuming media, chatting with friends, interacting with brands, sharing photos and videos, and telling their stories and experiences across hundreds of networks. But with this new connected generation (which Google cleverly named “Generation C” for connection, community, creation and curation) comes a shift in how consumers interact with retailers.…
February 9, 2016 at 10:30 am
Kohl’s is pairing social activations and live streaming with a sponsorship for this year’s Academy Awards, sharing an in-depth viewing experience and party preparation ideas in the days before the broadcast. Saturday Night Live actress Vanessa Bayer will be appearing in Kohl’s content on social media, which provides followers with various guides to hosting an Oscars…
