Content Marketing
March 14, 2017 at 11:07 am
In the old days, you could drive traffic to your site just by cramming it full of keywords. Fortunately for today’s online users, it no longer works that way. The world of search engine optimization has gotten smarter. Google recently revealed that sites don’t lose PageRank because of their redirection methods. Now, sites have to…
February 22, 2017 at 9:44 am
Online shopping surpassed a significant milestone last year when Cyber Monday generated more revenue than Black Friday. While online shopping has taken off in terms of popularity, brands are still facing numerous digital challenges, including poor interfaces, inaccurate inventory and more. Online Shopping Challenges Recent research from Forrester revealed that 70 percent of companies are…
February 21, 2017 at 9:30 am
In today’s omnichannel world with hyperconnected consumers, leveraging customer-generated content has proven to be a powerful way to accelerate sales. Data shows most people rely upon reviews to validate their purchase decisions. In fact, the vast majority of FitForCommerce retail clients have found that ratings and reviews have positively influenced overall sales. It’s no wonder…
January 27, 2017 at 9:19 am
When it comes to marketing, having the ability to adapt to evolving technologies and test new strategies is critical to campaign success. As we begin a new year, conducting an audit of the tactics employed is a good way for marketers to determine which campaign areas to modify and how to guide future marketing initiatives.…
January 23, 2017 at 11:08 am
In episode 72 of Total Retail Talks, recorded at last week's National Retail Federation (NRF) Big Show in New York City, Amanda Hesser, co-founder and CEO of Food52, discusses the convergence of content and commerce and how it will affect retailers in 2017.
January 4, 2017 at 10:32 am
To have a chance in the battle against Amazon.com and other megastores, retailers are arming their e-commerce sites with the most powerful online tools — and creative content is proving to be a valuable weapon of choice. Your online presence needs to be about much more than the products you sell. A website or mobile site…
December 13, 2016 at 9:09 am
Visual content (e.g., photos and videos) has become an expected part of the path to purchase for consumers. Visual information can play a big role in building trust and influencing customer behavior. Here are five tips for brands and retailers looking to better attract and convert shoppers by leveraging user-generated visual content:
October 27, 2016 at 8:00 am
Retailers know that time and resources aren’t infinite in this shifting digital world, especially in marketing departments. Shoe Carnival, a “brand focused” footwear retailer that sells the likes of Nike, Adidas and Anne Klein, uses content like product images, lookbooks and video to give consumers a better understanding of its products. “Consumers historically like to…
September 20, 2016 at 12:28 pm
Learn 6 actionable steps, using insights from industry experts, to help you better plan, execute and measure retail marketing projects.
September 12, 2016 at 9:40 am
In episode 52 of Total Retail Talks, Mark Friedman, president of e-commerce at Steve Madden, discusses how the shoe brand is leveraging its mobile app to grow consumer engagement and conversions.
