Apps

There’s been a lot of talk about the demise of the mobile web at the hands of mobile apps. One pundit sees apps dominating users’ attention; another predicts apps will kill off the mobile web. As the saying goes, “prediction is very difficult, especially about the future.” The reality is neither solution will go away.…

Mobile commerce, a.k.a., m-commerce, is the fastest-growing shopping platform in the retail industry — faster, in fact, than the e-commerce platform did when it launched in the 1990s. Digital sales during the 2015 holiday season, for instance, rose 50 percent — two-and-a-half times the growth rate of online holiday sales overall.

Did you know 90 percent of shoppers use their smartphones to make purchasing decisions while in-store? According to SessionM, the top activities consumers perform on their smartphones are comparing prices, researching product information and reading online reviews. Additionally, Forbes surveyed more than 1,600 millennials and found 47 percent had recently downloaded a mobile shopping app.…

When retailers talk about meeting the needs of today's consumers, speed is frequently cited as a differentiating factor. From speed to market with new inventory to quick checkout to expedited delivery, it seems all retailers want to do everything fast. That's why it's a little surprising to hear John Hazen, senior vice president, direct to…

With so many studies demonstrating that younger consumers are far more likely send a Twitter DM or Snapchat than they are to respond to an email, why do so many companies stubbornly stick to email as their primary channel for customer support? Savvy retailers are taking a cue from their customers’ habits and embracing messaging…

Snapchat users following beauty retailer Sephora may have noticed it pushing its presence on messaging app Kik this week. A series of videos saved to its “Story” demonstrated exactly what it is you can do on this other platform so heavily favored by U.S. teens. That might sound somewhat counterintuitive, but you can bet doing so…

Snapchat users following beauty retailer Sephora may have noticed it pushing its presence on messaging app Kik this week. A series of videos saved to its “Story” demonstrated exactly what it is you can do on this other platform so heavily favored by U.S. teens. That might sound somewhat counterintuitive, but you can bet doing so […]

The statistics are nothing short of bewildering, if you think about it. There are literally an endless supply of stats that talk about the power of social media and how it greatly influences purchasing behaviors for shoppers, as well as their friends and family. Case in point, nearly half of Americans (47 percent) say Facebook…

To find True Religion Brand Jeans’ next tech innovation, look no further than its brick-and-mortar stores. The denim brand’s initiative, called Band by True Religion, is scheduled to be rolled out in its stores in Los Angeles’ Beverly Center mall and New York City’s SoHo neighborhood in April. Some sales staff will be equipped with…

According to comScore, mobile platforms account for 60 percent of total digital media time spent, while consumers already spend 1.5 times more time on mobile than desktop. Nielsen reports mobile app usage is nine times greater than mobile web. We’ve quickly passed a mobile-first era focused on responsive design. Today, the imperative is to plan and execute…