Apps

Wal-Mart Tests Apple Watch App
June 25, 2015 at 2:05 pm

Wal-Mart has introduced an Apple Watch application, suggesting that the device could have a broad market appeal while cementing the retailer’s role as a leader in mobile retail. While there's been no shortage of marketers jumping in with Apple Watch apps since the device, Wal-Mart’s entry here is notable given the retailer’s value positioning, which…

Amazon's Uber-Like Delivery Service Could Be Coming Soon
June 17, 2015 at 2:49 pm

Amazon.com is considering a crowdsourced delivery solution that uses individuals to deliver packages and existing retailers to store them, all powered by a mobile app. The initiative, referenced internally as On My Way, could allow Amazon to gain control over shipping costs that grew 31 percent last year, according to The Wall Street Journal.

A Rookie’s Guide to A/B Testing for M-Commerce
June 10, 2015 at 4:39 pm

Mobile commerce (m-commerce) has grown 42 percent annually for the past four years. Consumers are becoming comfortable transacting on their phones, and more retailers are investing in mobile to woo these small-screen shoppers. As the market grows, however, so too does the competition for thumb space and user retention. To compete, brands need to win…

How to Personalize Your App Experience and Drive More Sales
May 28, 2015 at 3:24 pm

When e-readers disrupted the publishing industry, many consumers swore they would stay loyal to the old-fashioned paper book. Technology made inroads however, and the number of people who own e-readers is still growing. Retail has followed a similar course. Online shopping has revolutionized the industry, and mobile is a key reason why. Still, people crave…

Uber Gets an A+ for its Direct Mail and Email Marketing!
May 14, 2015 at 9:25 am

For Peggy Hatch, her favorite app, hands down, is Uber! Uber is a private car service that is fast and easy to use, but what truly wins Peggy over is the company's marketing. Check out two recent efforts: One is a simple postcard that touts the benefits and makes a special offer. The other is an email that counters any and all objections to the service. Both are worth studying! To learn more about this mailing and others like it, log in to whosmailingwhat.com.

How Sizing Technology Can Bring Online Apparel Returns Down to Zero
May 11, 2015 at 5:01 pm

One out of every three apparel purchases made online is returned. Businesses with those return rates would never be able to survive in other sectors. Imagine if one out of every three restaurant customers sent their food back? Or one out of every three travelers canceled their flight tickets? The 33 percent return rate would be untenable. However, online retail is a different beast than brick-and-mortar, especially when it comes to apparel. Online shoppers are unable to try on items, figure out the right size, touch and feel the product, and only have a limited ability to see intricate details. Sizing and fit top the list of reasons why consumers make returns. By integrating tools to help shoppers make smarter fit decisions, online retailers can dramatically reduce their return rates.

Stride Rite Launches New Sizing App for iPads
November 21, 2014

According to the latest data from Adobe, smartphones and tablets will account for $1.6 billion in sales on Thanksgiving, Black Friday and Cyber Monday combined. In an effort to tap into those sales, Stride Rite has launched a new RiteFit app, created to measure children's feet with accuracy and ease, directly from an iPad. The app is available for free on the iTunes App Store. Stride Rite collaborated with digital innovation partner MJD to develop this best-in-class solution to measure children's feet, anytime and anywhere.

Target's New App Steers You to the Right Aisle for Black Friday
November 17, 2014

Even with the e-commerce boom, shopping at brick-and-mortar stores will continue to rule this holiday season. But with more shoppers using smartphones to compare prices, Target is one of several major retailers tackling this trend of "showrooming" head-on with a new, souped-up mobile app. Today, the Minneapolis-based chain unveils an app that uses location-based technology, powered by Point Inside, to link products with store maps. The user builds a shopping list or uses a search bar to find products, then the aisle where a product is located is revealed.