Apps

5 Reasons to Marry Beacons With Wi-Fi
July 9, 2015 at 2:30 pm

This June, the headlines exploded with story after story about Facebook offering free beacons to retailers. Finally, the potential to bring e-commerce-level shopper engagement to brick-and-mortar stores through beacons became more plausible. Since Facebook has a massive, always-on user base, this opens doors for widespread beacon use, overcoming the major hurdle of beacons relying on…

Sephora Boosts Relevancy of Beauty Board Recommendations With Personalized Search
July 8, 2015 at 3:41 pm

Sephora maximizes its mobile commerce possibilities with more relevant and personal content in a recent update to its iPhone application, which introduces a beauty match search feature into its Beauty Board. The beauty retailer’s latest app refresh launches new features such as an in-store scanner and a new search capability in its Beauty Board to…

Retailers Need to Invest and Prioritize Mobile Security
June 26, 2015 at 3:54 pm

The past decade saw one of the most historic shifts in retailers’ business models. They've successfully evolved to hybrid retail models, which blend brick-and-mortar stores with digital properties. With this transformation comes new risks, however, often taking advantage of the digital retail experience. For example, just last year 15 major retailers reported data breaches where…

Offering Store Shoppers a ‘Beacon’ of Hope … Via Mobile
June 25, 2015 at 3:13 pm

Beacons are a mobile marketing technology poised to transform the way consumers shop in stores and the ways stores market to and interact with their customers. Push notifications triggered by beacons — tiny store-based transmitters that communicate with retailers’ mobile apps on consumers’ smartphones via Bluetooth Low Energy wireless technology — will influence $4.1 billion…

Wal-Mart Tests Apple Watch App
June 25, 2015 at 2:05 pm

Wal-Mart has introduced an Apple Watch application, suggesting that the device could have a broad market appeal while cementing the retailer’s role as a leader in mobile retail. While there's been no shortage of marketers jumping in with Apple Watch apps since the device, Wal-Mart’s entry here is notable given the retailer’s value positioning, which…

Amazon's Uber-Like Delivery Service Could Be Coming Soon
June 17, 2015 at 2:49 pm

Amazon.com is considering a crowdsourced delivery solution that uses individuals to deliver packages and existing retailers to store them, all powered by a mobile app. The initiative, referenced internally as On My Way, could allow Amazon to gain control over shipping costs that grew 31 percent last year, according to The Wall Street Journal.

A Rookie’s Guide to A/B Testing for M-Commerce
June 10, 2015 at 4:39 pm

Mobile commerce (m-commerce) has grown 42 percent annually for the past four years. Consumers are becoming comfortable transacting on their phones, and more retailers are investing in mobile to woo these small-screen shoppers. As the market grows, however, so too does the competition for thumb space and user retention. To compete, brands need to win…

How to Personalize Your App Experience and Drive More Sales
May 28, 2015 at 3:24 pm

When e-readers disrupted the publishing industry, many consumers swore they would stay loyal to the old-fashioned paper book. Technology made inroads however, and the number of people who own e-readers is still growing. Retail has followed a similar course. Online shopping has revolutionized the industry, and mobile is a key reason why. Still, people crave…

How Sizing Technology Can Bring Online Apparel Returns Down to Zero
May 11, 2015 at 5:01 pm

One out of every three apparel purchases made online is returned. Businesses with those return rates would never be able to survive in other sectors. Imagine if one out of every three restaurant customers sent their food back? Or one out of every three travelers canceled their flight tickets? The 33 percent return rate would be untenable. However, online retail is a different beast than brick-and-mortar, especially when it comes to apparel. Online shoppers are unable to try on items, figure out the right size, touch and feel the product, and only have a limited ability to see intricate details. Sizing and fit top the list of reasons why consumers make returns. By integrating tools to help shoppers make smarter fit decisions, online retailers can dramatically reduce their return rates.