True Religion’s App Brings Science Fiction Tech to Retail Reality

To find True Religion Brand Jeans’ next tech innovation, look no further than its brick-and-mortar stores. The denim brand’s initiative, called Band by True Religion, is scheduled to be rolled out in its stores in Los Angeles’ Beverly Center mall and New York City’s SoHo neighborhood in April. Some sales staff will be equipped with Apple watches. The watches will provide an insider’s look on everything that the label’s VIP shoppers want in jeans.