Apps
Following its split from PayPal last week, eBay announced itโs closing down a number of standalone mobile applications, including eBay Valet, eBay Fashion and eBay Motors, and is retiring its on-demand delivery service eBay Now. On the latter item, the company says that eBay Now was โalways intendedโ as a pilot program, and while itโฆ
Traditional sampling strategy has always prioritized quantity over quality. With this approach, marketers are left questioning if the end result will justify the cost of giving free product away. Despite popular belief, it's through targeted sampling strategies that brands can experience the best results. When executed correctly, sampling is extremely effective and has the abilityโฆ
This June, the headlines exploded with story after story about Facebook offering free beacons to retailers. Finally, the potential to bring e-commerce-level shopper engagement to brick-and-mortar stores through beacons became more plausible. Since Facebook has a massive, always-on user base, this opens doors for widespread beacon use, overcoming the major hurdle of beacons relying onโฆ
Sephora maximizes its mobile commerce possibilities with more relevant and personal content in a recent update to its iPhone application, which introduces a beauty match search feature into its Beauty Board. The beauty retailerโs latest app refresh launches new features such as an in-store scanner and a new search capability in its Beauty Board toโฆ
The past decade saw one of the most historic shifts in retailersโ business models. They've successfully evolved to hybrid retail models, which blend brick-and-mortar stores with digital properties. With this transformation comes new risks, however, often taking advantage of the digital retail experience. For example, just last year 15 major retailers reported data breaches whereโฆ
Beacons are a mobile marketing technology poised to transform the way consumers shop in stores and the ways stores market to and interact with their customers. Push notifications triggered by beacons โ tiny store-based transmitters that communicate with retailersโ mobile apps on consumersโ smartphones via Bluetooth Low Energy wireless technology โ will influence $4.1 billionโฆ
Wal-Mart has introduced an Apple Watch application, suggesting that the device could have a broad market appeal while cementing the retailerโs role as a leader in mobile retail. While there's been no shortage of marketers jumping in with Apple Watch apps since the device, Wal-Martโs entry here is notable given the retailerโs value positioning, whichโฆ
Amazon.com is considering a crowdsourced delivery solution that uses individuals to deliver packages and existing retailers to store them, all powered by a mobile app. The initiative, referenced internally as On My Way, could allow Amazon to gain control over shipping costs that grew 31 percent last year, according to The Wall Street Journal.
Mobile commerce (m-commerce) has grown 42 percent annually for the past four years. Consumers are becoming comfortable transacting on their phones, and more retailers are investing in mobile to woo these small-screen shoppers. As the market grows, however, so too does the competition for thumb space and user retention. To compete, brands need to winโฆ
When e-readers disrupted the publishing industry, many consumers swore they would stay loyal to the old-fashioned paper book. Technology made inroads however, and the number of people who own e-readers is still growing. Retail has followed a similar course. Online shopping has revolutionized the industry, and mobile is a key reason why. Still, people craveโฆ