Apps

How App Performance Impacts Customer Loyalty
September 2, 2015 at 10:48 am

The global consumer has thousands of options for every purchase they make, and ever-changing mediums on which they can engage with brands. With that in mind, one consistent trend shows that their buying habits are direct reflections of experiences they’ve had interacting with an e-commerce channel. This trend has been validated through a recent survey…

Has Amazon Cracked the Problem With In-App Payments?
August 31, 2015 at 11:32 am

There’s an experience familiar to nearly anyone who’s downloaded a game on their smartphone. Try as you might to conquer the latest level/village/candy, your thumbs lack the speed/agility/candy to get you through. With deep regret, you purchase an item or expansion pack to continue your long march toward distraction. If every time you do this…

Target Loses a Key Digital Executive Behind Cartwheel App
July 30, 2015 at 2:16 pm

A Target Corp. executive who helped birth one of the Minneapolis-based retailer’s most celebrated digital innovations is leaving the company. Alan Wizemann, vice president of mobile and Target.com, played an instrumental role in launching Cartwheel, the retailer’s mobile coupon app that has rung up more than $1 billion in sales since it rolled out two…

eBay Ends 1-Hour Delivery, Shuts Down Apps
July 28, 2015 at 3:47 pm

Following its split from PayPal last week, eBay announced it’s closing down a number of standalone mobile applications, including eBay Valet, eBay Fashion and eBay Motors, and is retiring its on-demand delivery service eBay Now. On the latter item, the company says that eBay Now was “always intended” as a pilot program, and while it…

5 Steps to a Successful Sampling Campaign
July 15, 2015 at 3:48 pm

Traditional sampling strategy has always prioritized quantity over quality. With this approach, marketers are left questioning if the end result will justify the cost of giving free product away. Despite popular belief, it's through targeted sampling strategies that brands can experience the best results. When executed correctly, sampling is extremely effective and has the ability…

5 Reasons to Marry Beacons With Wi-Fi
July 9, 2015 at 2:30 pm

This June, the headlines exploded with story after story about Facebook offering free beacons to retailers. Finally, the potential to bring e-commerce-level shopper engagement to brick-and-mortar stores through beacons became more plausible. Since Facebook has a massive, always-on user base, this opens doors for widespread beacon use, overcoming the major hurdle of beacons relying on…

Sephora Boosts Relevancy of Beauty Board Recommendations With Personalized Search
July 8, 2015 at 3:41 pm

Sephora maximizes its mobile commerce possibilities with more relevant and personal content in a recent update to its iPhone application, which introduces a beauty match search feature into its Beauty Board. The beauty retailer’s latest app refresh launches new features such as an in-store scanner and a new search capability in its Beauty Board to…

Retailers Need to Invest and Prioritize Mobile Security
June 26, 2015 at 3:54 pm

The past decade saw one of the most historic shifts in retailers’ business models. They've successfully evolved to hybrid retail models, which blend brick-and-mortar stores with digital properties. With this transformation comes new risks, however, often taking advantage of the digital retail experience. For example, just last year 15 major retailers reported data breaches where…

Offering Store Shoppers a ‘Beacon’ of Hope … Via Mobile
June 25, 2015 at 3:13 pm

Beacons are a mobile marketing technology poised to transform the way consumers shop in stores and the ways stores market to and interact with their customers. Push notifications triggered by beacons — tiny store-based transmitters that communicate with retailers’ mobile apps on consumers’ smartphones via Bluetooth Low Energy wireless technology — will influence $4.1 billion…

Wal-Mart Tests Apple Watch App
June 25, 2015 at 2:05 pm

Wal-Mart has introduced an Apple Watch application, suggesting that the device could have a broad market appeal while cementing the retailer’s role as a leader in mobile retail. While there's been no shortage of marketers jumping in with Apple Watch apps since the device, Wal-Mart’s entry here is notable given the retailer’s value positioning, which…