Analytics

This spring, Target made the strategic decision to integrate clothing designer Lilly Pulitzer into its array of product offerings. Within half an hour, the preppy, chic floral prints were completely sold out — signifying both success and opportunity. Before its collaboration with Lily Pulitzer, it can be assumed that Target researched its audience, understanding that…

This webinar shows how to set up a successful trigger-based email marketing campaign to generate more revenue and greater profit.

When I post an article anywhere as part of my content marketing strategy, I need to know how it's performing so I can improve my writing and, hopefully, improve lead generation for my marketing consulting practice. So I was pleasantly surprised yesterday morning when I found a new button on each of my LinkedIn Pulse posts allowing me to track my results!

Speakers discuss why print still works, how it can be integrated into a multichannel marketing mix, and the future of catalogs.

A panel of retail and mobile experts will discuss how to determine the best mobile strategy for your brand.

Hear how BuildDirect used growth hacking, specifically conversion optimization, to increase revenues by more than $1 Million per month.

Approximately $4 billion worth of merchandise will be abandoned in online shopping carts this year, according to a recent Business Insider Intelligence report. Sears Hometown and Outlet Stores (SHOS), a seller of home appliances, hardware and tools, is recouping some of those lost sales by letting customers bid on how much they're willing to pay for an item.

In 2010, Rudd Davis helped start a business that developed a technology platform to let hotels deliver personalized content to guest phones. At the same time this was happening, Davis and his parents bought a century-old country store in their small Vermont town. "I helped my parents buy the store and realized there were many of the same issues and customer dynamics at play in their little store as there were in the largest hotels," he said. "I wanted to understand how many people came into the store, where they went when they were there, what they bought."

Q: "When PLAs were free, our company was king. Now that they're paid, we can't figure out how to crack the code and get PLA visibility. Any best practices around getting the most out of PLAs?" — Jackie Eldridge,  director of social media and affiliate 
marketing, DollarDays.com

The ability to better understand customer buying behavior, and then being able to actually use that knowledge to create optimized (i.e., personalized) marketing campaigns, is a key differentiator for retailers in today's hypercompetitive market, particularly when it comes to reaching and communicating with consumers online. 
With this in mind, Macy's has invested in a predictive analytics solution from SAP. The national department store chain, and specifically its e-commerce operation, Macys.com, deployed SAP's InfiniteInsight solution in the first quarter of 2014.