Analytics

The battle between online retailers and traditional brick-and-mortar stores is entering a new and exciting phase. Less than a decade ago, experts predicted the demise of the big-box store because e-commerce enabled people to shop for larger inventories from the comfort of their homes and get items delivered in a relatively short time. These experts…

The battle between online retailers and traditional brick-and-mortar stores is entering a new and exciting phase. Less than a decade ago, experts predicted the demise of the big-box store because e-commerce enabled people to shop for larger inventories from the comfort of their homes and get items delivered in a relatively short time. These experts […]

In this day and age, all retailers have websites. In fact, websites are integral to a retailer’s online business strategy, as the content that you put on your website can better help you sell to consumers. That said, anytime you have a website, you have content. And anytime you have content, you have bots. This…

By now the retail tango is becoming more familiar and haunting: burgeoning technology; greater transparency; changing competitive arenas; increased competition; multiconnected consumers; among other things. Most important, it seems, is the consumer — i.e., giving the consumer what they want, when they want it, how they want it, and where they want it. To do…

Most senior retail marketers now believe in the power of analytics to help them make decisions. However, too often these same marketers haven't set up the most efficient frameworks and tools to help them squeeze the most out of their analytics efforts. Meanwhile, they probably already have the data and tools they need to take…

By using analytics and the vast data resources at your disposal, you can predict what your customers are going to do next.

During the 2015 holiday season, retailers collected massive amounts of data from their customers. It can be easy to forget about this information during the hectic holidays, but as the New Year gets rolling retailers have a tremendous opportunity to score a competitive advantage in 2016. Many lessons can be gleaned from analyzing data collected…

Now that the holidays are over, it’s time to start looking at your shelves — made bare by wave upon wave of aggressive holiday shoppers — and begin executing your plan for the new year. 2016 could be the year that you adopt a comprehensive solution to keep your inventory appropriately stocked with the right…

Retailers are gearing up for the new year. With all of the world’s bounty just a few clicks or taps away, the competition will be fierce. Use your wits and data to put your best foot forward. Here are five tips to help you get started: 1. You don’t need much data to start targeting: The…

This interactive webinar will seek to help retailers get the most bang for their buck from their data.