Analytics

Total Retail’s seventh annual list of the leading female executives in retail features a who’s who in the industry. This year’s honorees were chosen based on a number of factors, including being in a top-level position within a retail organization, scope of responsibility within that position, career achievements, and involvement within the retail industry. This week we feature Becky Gebhardt, executive vice president and chief marketing officer, Lands’ End.

Heather Fletcher, my colleague at Target Marketing (sister publication of Total Retail), wrote a very interesting article yesterday that examined how President-elect Trump won the election by leveraging some tried-and-true marketing strategies — namely, data modeling, multivariate testing and targeted social media marketing. (Click here to read the full article.) Heather's article got me to…

There’s no arguing that a prominent web presence is crucial to the success of a retail business, but what’s more important is placing focus on a website’s performance. Customers have come to expect a quality online experience, which often comes down to the basic function of a brand’s site. Global IP traffic will increase nearly…

Can retailers link a single purchase to the local search that it came from? The short answer is, “Not yet, but we’re working on it.” The local search industry is working to tie searches to sales, so it won’t be long before you’ll be able to connect a consumer to a specific purchase, originating from…

In this interactive webinar, industry thought leaders will touch on best practices and last minute tricks to improve holiday sales.

With real-time insight into consumer behavior, merchandisers are better able to the put the right product in front of the right person.

Consumers have options, and they know it. Brands need an intelligent order management system to fulfill orders profitably.

Retailers have long been preparing for the 2016 holiday season, which is now upon us. E-commerce and brick-and-mortar store strategies have been implemented, and now data is being collected on shoppers. At this point in the year, it’s time to focus on monitoring and analyzing performance across digital channels. “Retailers must understand what customers are…

The insights, control, decision making and results made possible by data analysis are truly impressive. Think of where a business would be if employees just performed duties without recording sales, payments or production activities, and couldn't monitor the analysis of these variables in income statements and reports. Good data, if accurate, is gold. Unfortunately, many marketing…

Whether it’s fraud prevention or facial recognition, retailers have never before faced such a proliferation of technology. Today, retailers must be experts around geo-location, mobile apps, mobile wallets, authentication and a slew of other technology-related tools, not to mention have strategies in place to utilize them correctly. To sort out all of the technology options…