Analytics
Tune in to learn how to use digital experiences to capture the interest, loyalty and dollars of Generation Z and millennial consumers.
I love the website redesign process. Itโs an electric experience and an optimistic sign of good times. Failing digital businesses, Iโve learned, generally do not undertake ambitious redesigns. Unfortunately, not nearly enough companies take their customersโ point-of-views into account when it comes to design. The most common reason I hear: โWeโll bring in customer experienceโฆ
Holiday shopping is over, but retailers in all categories are always looking for ways to beat the competition for customers. In recent years, internet technology has given a growing number of large and small businesses, like Etsyโs crafty shop owners, the ability to enter the retail market. Ultimately, this puts pressure on retailers to innovateโฆ
Total Retailโs seventh annual list of the leading female executives in retail features a whoโs who in the industry. This yearโs honorees were chosen based on a number of factors, including being in a top-level position within a retail organization, scope of responsibility within that position, career achievements, and involvement within the retail industry. This week we feature Becky Gebhardt, executive vice president and chief marketing officer, Landsโ End.
Heather Fletcher, my colleague at Target Marketing (sister publication of Total Retail), wrote a very interesting article yesterday that examined how President-elect Trump won the election by leveraging some tried-and-true marketing strategies โ namely, data modeling, multivariate testing and targeted social media marketing. (Click here to read the full article.) Heather's article got me toโฆ
Thereโs no arguing that a prominent web presence is crucial to the success of a retail business, but whatโs more important is placing focus on a websiteโs performance. Customers have come to expect a quality online experience, which often comes down to the basic function of a brandโs site. Global IP traffic will increase nearlyโฆ
Can retailers link a single purchase to the local search that it came from? The short answer is, โNot yet, but weโre working on it.โ The local search industry is working to tie searches to sales, so it wonโt be long before youโll be able to connect a consumer to a specific purchase, originating fromโฆ
In this interactive webinar, industry thought leaders will touch on best practices and last minute tricks to improve holiday sales.
With real-time insight into consumer behavior, merchandisers are better able to the put the right product in front of the right person.
Consumers have options, and they know it. Brands need an intelligent order management system to fulfill orders profitably.