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Greg Alvo
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You can also upsell subscribers with products they may be interested in, such as baby shampoo and formula for the buyer of diapers. Try setting up an automated email campaign that asks the customer a week before their subscription is set to be sent if they’d like to add anything else to their shipment. Or offer them a percentage off a purchase of relevant products.
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- Companies:
- Amazon.com
- People:
- Teavana
Greg Alvo
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Greg Alvo is the CEO of Ordergroove, a company that helps brands and omnichannel retailers practice and achieve relationship commerce, shifting consumer interactions from one-and-done transactions to ongoing, highly profitable relationships.
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