By
Greg Alvo
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Many subscribers will happily set it and forget it if they don’t have to think about reordering each month. Today’s time-strapped consumer appreciates this type of convenience and customer service.
With the billions retailers spend on acquiring new customers, subscription commerce is a compelling solution to amplify this marketing spend by offering services that encourage these shoppers to stick around.
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- Companies:
- Amazon.com
- People:
- Teavana
Greg Alvo
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Greg Alvo is the CEO of Ordergroove, a company that helps brands and omnichannel retailers practice and achieve relationship commerce, shifting consumer interactions from one-and-done transactions to ongoing, highly profitable relationships.
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