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Greg Alvo
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Of course not every customer will sign up for a regular subscription. But even if 3 percent do, and these customers purchase more frequently with no additional marketing spend on your part, you’ll see a significant boost in revenue. All the money you spend on acquisition and conversion tools will be well spent because you can lock in your most profitable customers. You're now relying on an annuity.
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- Companies:
- Amazon.com
- People:
- Teavana
Greg Alvo
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Greg Alvo is the CEO of Ordergroove, a company that helps brands and omnichannel retailers practice and achieve relationship commerce, shifting consumer interactions from one-and-done transactions to ongoing, highly profitable relationships.
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