What if there was a way to turn newly acquired customers into loyal brand enthusiasts who return to make up to six purchases a year? Wouldn’t most retailers want to deploy such a tactic?
Well, there's a method that works to “lock in” high-value customers: subscription commerce. Retailers ranging from Amazon to Sally Beauty Supply are already deploying subscription commerce programs to improve customer retention, boost repeat purchases and deliver a superior customer experience. The trend is even growing to encompass retailers like high-end tea supplier Teavana and office supplies upstart ReStockIt.com.
- Companies:
- Amazon.com
- People:
- Teavana
Greg Alvo is the CEO of Ordergroove, a company that helps brands and omnichannel retailers practice and achieve relationship commerce, shifting consumer interactions from one-and-done transactions to ongoing, highly profitable relationships.