Greg Alvo

Greg Alvo
Optimize Recurring Revenue With a Relationship Commerce Strategy

Retail and brand leaders face a common and critical challenge today: finding new ways to retain customers in a hypercompetitive marketplace. Consumers have more choices than ever when it comes to where and when they buy. This forces retailers to think differently about how they keep customers coming back — to avoid incurring all the…

How to Drive Growth by Connecting In-Store and E-Commerce Strategies

Hyperbolic headlines have been fueling the "retail apocalypse" fire. With e-commerce giants like seeing its net sales increase 38 percent in the last quarter, it’s tempting to fan the flames. However, stores aren't relics of the past; they’re a secret weapon for retailers. To stay competitive, retailers must provide engaging shopping experiences that are consistent…

5 New Year’s Resolutions for the Retail Industry

Last year marked significant change for the retail industry. We witnessed age-old retailers going bankrupt and names like Alexa surge in popularity. Amidst the turmoil, disruptors like Wal-Mart and dominated investment in emerging technologies, like voice-based ordering and robotics, and completed strategic acquisitions to expand into new markets. In 2018, we expect to see faster change and greater disruption.…

Using Subscription Commerce to Retain High-Value Customers

Retailers spend billions on customer acquisition, but then spend very little time or money on the next step: getting customers to stick around. Most retailers have become extremely adept at getting their messages and promotions in front of prospects. But even when they succeed in acquiring a new customer, that person usually only makes up to two purchases per year. That equates to billions of dollars spent for very little long-term value.