Top Article of the Week: Multichannel Attribution and Today's Catalog Circulation Issues

This week's top article of the week (as determined by our readers’ clickthroughs) deals with a topic that seems cross-channel retailers, and specifically those that mail print catalogs, have been struggling with for years: attributing orders back to the marketing channel that drove the sale. Catalog marketing and circulation consultant Jim Coogan attempts to shine some light on this murky topic in Multichannel Attribution and Today's Catalog Circulation Issues, where he lays out what marketers need to consider when developing and analyzing an integrated contact strategy.