Tools to Grow Permission-based E-mail Lists
By
Joe Keenan
, Senior
and Catalog Success
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* Use every point of contact with customers and prospects;
* Obtain permission with the confirmed (double) opt-in method for online contacts;
* Confirm their permission in the first e-mail sent;
* Obtain e-mail addresses, name, format and logical interests preferences;
* Implement strategies and incentives to transform inactive subscribers into active ones;
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- Companies:
- EmailLabs
- People:
- Joe Keenan


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