July 31, 2007
E-mail lists — both from housefiles and prospect files — always have been touchy business for multichannel marketers. Not only do consumers and businesspeople alike change their addresses constantly, but also sending unsolicited offers via e-mail is still not something all that many are comfortable receiving. Marketers have made headway in the past few years, however, and e-mail marketing and software firm EmailLabs offers several tactics in its recent whitepaper, Relationships: A Guide to Acquiring and Retaining E-mail Subscribers. Below are some tips taken from the report on how to build permission-based e-mail lists. 1. Include opt-in forms in product shipping boxes. This
