Tools to Grow Permission-based E-mail Lists
By
Joe Keenan
, Senior
and Catalog Success
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4. Optimize your site for search engine placement. Here, the report suggested that marketers optimize current and archived newsletters for search engines to increase traffic and subscriptions.
5. Distribute press releases based on newsletter articles. Perhaps most effective for B-to-B marketers, company newsletters with topical articles may warrant a press release, the report said. Include links and information on how to subscribe within the press release.
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- Companies:
- EmailLabs
- People:
- Joe Keenan
E
Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
Senior
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Catalog Success
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