Tools to Grow Permission-based E-mail Lists
By
Joe Keenan
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and Catalog Success
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6. Have employees include messages and links in e-mail signature lines. For example, add “Subscribe to the company e-mail newsletter” to employee e-mail signatures, the whitepaper suggested.
7. Include “Send to a friend” options. This technique can be used in connection with promotional campaigns. It allows you to generate new subscribers with minimal effort, the report noted.
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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Catalog Success
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