The Monthly Retail Social Juice Index Spotlight: Ice.com, Shari's Berries, J&P Cycles
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It was one of the brand's only product-centric posts, and its delivery — strict ad copy like "for a limited time" and "the lowest price" — stuck out like a sore thumb among the rest of its just-us-guys-talking-about-our-rides posts. Another product-centric post was a picture of a Harley-Davidson with the status: "Harley-Davidson released its 2013 lineup today. See anything you like?" This one earned over 2,000 likes, an indication these "bad boy" fans may prefer the softer sell.
Takeaways from this month's RSJI spotlight include the following:
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Carolee Sherwood
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