The Monthly Retail Social Juice Index Spotlight: Ice.com, Shari's Berries, J&P Cycles

A closer look at Ice.com's Facebook posts, however, shows room for fine-tuning. Of its 10 most engaging posts in August, half included a saying or affirmation that evoked interaction, such as "Life is short. Buy the ring!" or "A man who treats his woman like a princess is proof that he was born and raised in the arms of queen." Even though these posts accounted for 50 percent of the brand's top posts for the month, these types of posts represented less than one-third of the brand's overall posts. In other words, they outperformed the strictly product-centric posts. In addition, none of Ice.com's most engaging product-centric posts flew solo. Each was either accompanied by a tie-in to Pinterest (e.g., "our most pinned piece this week") or paired with a discount, revealing that the addition of a hook added considerable appeal.