The Monthly Retail Social Juice Index Spotlight: Ice.com, Shari's Berries, J&P Cycles

At first glance, Shari's Berries’ Facebook posts appear to resemble those from Ice.com: photos that showcase products and/or feature sayings. However, Shari's Berries varies its status considerably post to post, and the brand doesn't link to product pages. It also posts far less frequently than Ice.com, and the nature of the phrases used by the two brands is distinctly different.