The Monthly Retail Social Juice Index Spotlight: Ice.com, Shari's Berries, J&P Cycles
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Where Ice.com goes for emotion ("This is my happy place") or cheerleading ("When in doubt … wear diamonds"), Shari's Berries goes for self-deprecating humor. Its most engaging post of the month, for example, was this: "All you need in life is a friend … who has chocolate." More than 11,000 fans liked the post, 558 commented and it was shared 4,121 times. Another successful post in August from Shari's Berries was an image with the saying, "I'd stop eating chocolate, but I'm no quitter" and the following call to action: "Like this if you aren't a quitter!" Sweets are a serious weakness for Shari's Berries fans, but not so serious that they can't have fun at their own expense.
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Carolee Sherwood
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