The Monthly Retail Social Juice Index Spotlight: Ice.com, Shari's Berries, J&P Cycles
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Biker brand J&P Cycles has something in common with both Ice.com and Shari's Berries: eye candy. It also successfully uses photos to rev up engagement with its fan base. However, as you can imagine, it's less about "pretty" and "sweet" and more about "pretty sweet" rides. Very clearly, and absolutely on point for the brand,J&P Cycles’ Facebook page celebrates all things bike … and biker. In early August, it had the perfect real-life venue: the 72nd Annual Sturgis Motorcycle Rally. Day after day, the brand brought the event to its Facebook fans, sharing photos and albums of the sights and sounds with those who liked and shared by the hundreds and thousands.
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Carolee Sherwood
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