The Monthly Retail Social Juice Index Spotlight: Ice.com, Shari's Berries, J&P Cycles

Where Ice.com goes for emotion ("This is my happy place") or cheerleading ("When in doubt … wear diamonds"), Shari's Berries goes for self-deprecating humor. Its most engaging post of the month, for example, was this: "All you need in life is a friend … who has chocolate." More than 11,000 fans liked the post, 558 commented and it was shared 4,121 times. Another successful post in August from Shari's Berries was an image with the saying, "I'd stop eating chocolate, but I'm no quitter" and the following call to action: "Like this if you aren't a quitter!" Sweets are a serious weakness for Shari's Berries fans, but not so serious that they can't have fun at their own expense.

Like Ice.com, Shari's Berries is a brand that can get away with product-centric posts. In fact, one of these posts — a photo of strawberries covered with chocolate and decorated with icing to look like footballs — was the brand's second most engaging post of August. Ahead of the start of football season, the accompanying status read simply, "Our kind of fantasy football."

Biker brand J&P Cycles has something in common with both Ice.com and Shari's Berries: eye candy. It also successfully uses photos to rev up engagement with its fan base. However, as you can imagine, it's less about "pretty" and "sweet" and more about "pretty sweet" rides. Very clearly, and absolutely on point for the brand,J&P Cycles’ Facebook page celebrates all things bike … and biker. In early August, it had the perfect real-life venue: the 72nd Annual Sturgis Motorcycle Rally. Day after day, the brand brought the event to its Facebook fans, sharing photos and albums of the sights and sounds with those who liked and shared by the hundreds and thousands.