The Monthly Retail Social Juice Index Spotlight: Ice.com, Shari's Berries, J&P Cycles

Ice.com posts to its Facebook page according to an extremely predictable schedule: twice a day on weekdays and once a day on weekends. It also posts very consistent content: almost always a photo with a link to the product, a mention of a discount and a "Like this if" call to action (e.g., "Like this if you'd love to see this pendant around your neck"). Despite repeating this same approach, Ice.com's score on Media Logic's RSJI is reliably high — triple-digit high. The brand seems to have found a sweet spot.