The 1st Catalog Success (Now All About ROI) Latest Trends Report on Multichannel Mailing & Marketing Practices (October 2007)

Welcome to our groundbreaking benchmark survey on catalog/multichannel mailing and marketing practices! This is a joint venture with multichannel ad agency Ovation Marketing, and the first in what will be an ongoing, quarterly series of surveys covering different aspects of the catalog/multichannel business.