"Blogging should be part of any online retailer's SEO arsenal," says Stephan Spencer, blogging expert and founder of e-marketer Netconcepts (www.netconcepts.com).
Participating in the blogosphere opens doors to links that would otherwise be inaccessible to online merchants: "hat tips" from bloggers crediting you for breaking a news story or making an insightful comment, listings in blog directories and search engines, and greater willingness of bloggers to cover your PR initiatives, Spencer says.
Special Report Web Marketing New, Usable Web Marketing Ap
"Blogging should be part of any online retailer's SEO arsenal," says Stephan Spencer, blogging expert and founder of e-marketer Netconcepts (www.netconcepts.com).
Participating in the blogosphere opens doors to links that would otherwise be inaccessible to online merchants: "hat tips" from bloggers crediting you for breaking a news story or making an insightful comment, listings in blog directories and search engines, and greater willingness of bloggers to cover your PR initiatives, Spencer says.