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Implementation of the online catalog took about 90 days, Cohen says. He provided Kaon with two-dimensional images of Display Supply's entire product line, along with seven actual products. Kaon took these images and created 3-D models, which then were submitted back to Display Supply. "The 3-D models were 99 percent accurate," Cohen says. And the inaccuracies easily were fixed. Cohen also provided Kaon with the copy to be used alongside the models and demonstrations.
While Cohen declined to reveal exactly how much the Kaon solution costs, he did say it was less expensive than adding another sales representative.
And the results? Display Supply has seen sales increase by 18 percent in the first two months of 2006, which Cohen largely attributes to the 3D Catalog. Additionally, with Display Supply's entire product catalog online, Cohen was able to bring print catalog production in house. Display Supply now does smaller print runs as needed. He estimates that this will save the company $10,000 per year in printing costs.