Netconcepts LLC

Make Blogging and RSS Pay Off by Driving Traffic and Sales Through Optimized Blogs and Feeds
May 22, 2007

In the intensive session I led during the ACCM in Boston on May 21, the overriding theme was that search engines judge a site’s worth on its inbound links. Translation: No links = no rankings. Blogs, meanwhile, are great at attracting links from the blogosphere, because bloggers are rather cliquish and mostly tend to link to each other. So you’ll earn links as a blog that you wouldn’t normally earn otherwise. Nonetheless, intentionally work to boost your link popularity; don’t just expect links to your blog to come on their own. One of the best ways to do this is by building relationships with

SEO Measurement and Game Plan
April 1, 2007

Test the following: 1. the title tag 2. the headline (H1) tag 3. the placement of the body copy in the HTML 4. the words in the body copy 5. your keyword prominence 6. the keyword density 7. your anchor text or internal links to that page 8. your anchor text or inbound links to that page from sites that you have influence over 9. the URL structure, including occurrences of keywords in the URL, number of directories om the URL and complexity of the URL (i.e., number of parameters in the query string) Then measure the following: 1. traffic to the page being tested 2. traffic to the site overall 3. backlinks to the page being

How Cabela's Tests Its SEO
April 1, 2007

Outdoor sporting goods cataloger Cabela’s tracks overall SEO program performance by comparing, week-to-week, the percentage of keywords ranked in Google’s top four, along with the percentage in the top 10. The keyword sample includes 90 “tail” (product-specific) keywords and nearly 2,000 general keywords. During and after the migration from SearchDex to GravityStream, this metric was watched very closely to gauge performance. “GravityStream caught right up and quickly blew past,” says Derek Fortna marketing programs manager for Cabela’s. The collection of additional metrics began once GravityStream migration was complete. These include the following: 3 keyword yield per page runs between eight and 20; two to

Search Engine Optimization: Strategies to Increase Traffic for Long-tail Keywords
August 8, 2006

Though much has been written, little is understood about the “long tail” of natural search. This is the long-term value of keywords that send shoppers to your Web site -- but do so infrequently. These are the 80 of the 20/80 rule: the 80 percent of your keywords that drive just 20 percent of your traffic. But the value of these keywords can be greatly underestimated, according to a new whitepaper from Web marketing firm Netconcepts. Total market potential for unbranded keyword traffic exceeds 7 million searches per month, -- roughly 100 searches for every unique page, 38 times greater than total brand

Special Report Web Marketing New, Usable Web Marketing Ap
May 1, 2006

By Matt Griffin, Alan Rimm-Kaufman and Joe Dysart There's never a lack of new ideas in online selling. The trick is finding those approaches that work for your business and implementing them properly. Everyone's looking for the next big thing in online marketing — namely, a tactic that will allow marketers to connect with their online customers in hitherto unparalleled ways. And while you're searching for that singular method to drive customers straight to your checkout page, this special report is designed to expose you to a few tactics you may not have considered. Or, if you've considered some or all of these ideas,

SEM Wait for Results?
April 17, 2006

How long should you wait for results after optimizing your site for a particular search engine keyword? For popular keywords, you often must wait a few months, because other sites are competing with you to optimize for that keyword. For less competitive keywords, you can get workable results back in just a few weeks. —Stephan Spencer, president, Netconcepts