Special Report Web Marketing New, Usable Web Marketing Ap
Stay current on the industry and its technology.Podcasting News (www.podcastingnews.com) is a good source of information for all podcast-related things. The site collects any type of company press release related to podcasting, and also features a podcast directory, forum and links to podcasting gear and manufacturers. This is stop No. 1 for any hungry mind looking for the latest on the industry.
Check out these other helpful resources:
- Podcasting Marketing Blog (http://blog.rssapplied.com/public/blog/90739);
"Podcasting: Do It Yourself Guide," by Tom Cochrane (Wiley, $19.99); and
"Podcasting For Dummies," by Tee Morris, Evo Terra, Dawn Miceli and Drew Domkus (For Dummies, $21.99).
Joe Dysart is an Internet speaker and business consultant based in Thousand Oaks, Calif. He can be reached at (805) 379-3673, email@example.com or via his site, www.joedysart.com.
O'Reilly Media Reaches Customers With High-tech Marketing Tactics
Blogs, podcasts and other cutting-edge marketing tactics may seem like strange and far-off initiatives to many catalogers, but there are some merchants that use these programs to great effect. Multichannel merchant and publisher O'Reilly Media stays at the forefront of these technologies to reach out to its high-tech customer base.
Allen Noren, director of e-commerce, and Sara Winge, vice president, corporate communication at O'Reilly Media, shared with Catalog Success Associate Editor Matt Griffin their experiences developing and managing these new tactics in Web marketing.
Catalog Success: Why have you stayed at the forefront of a lot of Web innovations, such as blogs, podcasts and really simple syndication (RSS)?
Allen Noren: As a technology company, it was a natural thing to do. It's because we were exposed to this stuff early and through that we were able to see the opportunity. Plus, our audience communicates in advanced ways as well. We would probably like to congratulate ourselves on some of our intuition, but it's also just recognizing where our audience is. Because we write about technology, we're a couple of years ahead of other market sectors.