Special Report Web Marketing New, Usable Web Marketing Ap
By Matt Griffin, Alan Rimm-Kaufman
and Joe Dysart
There's never a lack of new ideas in online selling. The trick is finding those approaches that work for your business and implementing them properly.
Everyone's looking for the next big thing in online marketing — namely, a tactic that will allow marketers to connect with their online customers in hitherto unparalleled ways.
And while you're searching for that singular method to drive customers straight to your checkout page, this special report is designed to expose you to a few tactics you may not have considered. Or, if you've considered some or all of these ideas, you'll come away with a clearer idea of how to implement them.
In this Special Report, you'll learn how blogs can provide you with an additional means of communicating with your customers, and how you can use this channel to shape perceptions about your brand, respond quickly to customer complaints, and drive more organic search traffic to your site.
You'll also discover how downloadable audio programs, or podcasts, can add value to your site and how to quickly create podcasts for testing.
Plus, you'll meet two of your colleagues at O'Reilly Media, a publisher and multichannel merchant of technology books, and discover how they decided to use blogs, really simple syndication and other tactics to reach customers on the Internet.
Lastly, you'll read how multichannel business-to-business merchant Display Supply & Lighting increased sales on its site by adding an online, interactive 3-D catalog.
—Matt Griffin, associate editor
Blog for Increased Customer Response
By Alan Rimm-Kaufman
While a handful of catalogers have blogs today, many more will begin blogging in the coming months. In this column, I'll discuss the advantages of this new communication channel and offer some basic tips to keep in mind as you grow and improve your blog.