Sierra Trading Post’s Retooled Referral Program Sees Great Results

By Melissa Campanelli

Cross-channel apparel and accessories retailer Sierra Trading Post (STP) invested significant resources last fall into retooling its customer referral program — called Get $10, Give $10 — to create a more user- and social-friendly platform for its customers. The result has been substantial growth in customer acquisition and program revenue.

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TJ Croissant

Melissa Campanelli Author's page Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.

Customer Acquisition: Sierra Trading Post’s Retooled Referral Program Sees Great Results