TJ Croissant

Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.

Cross-channel apparel and accessories retailer Sierra Trading Post invested significant resources last fall into retooling its customer referral program — called Get $10, Give $10 — to create a more user- and social-friendly platform for its customers. The result has been substantial growth in customer acquisition and program revenue.

Cheyenne, WY, Feb. 15, 2011 – Multichannel retailer Sierra Trading Post announces a streamlined, web-inspired redesign of its six catalog titles, with the first edition hitting mailboxes in March. The redesign comes on the heels of an initiative to improve the look and feel of “We know online shopping is experiencing tremendous growth, and we recognized a need to make our catalogs an extension of the new,” says Travis Rolf, creative services manager of Sierra Trading Post. “Our goal is to employ design techniques that bridge the gap between catalog shopping and online shopping.” Here’s what to

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